Effect of Reverse Logistics and Flexibility on Organizational Performance

Progressively firms give more importance to management of processes of return that supposed excess inventories, customer returns, obsolete inventories and seasonal products ,that is to say, to the processes Reverse Logistics (Srivastava & Srivastava, 2006). So it increases the need for information flexibility because this one helps to reduce uncertainty of these processes (Koste & Malhotra, 1999; Swafford, 2003). This paper focuses on develop knowledge about how the Reverse Logistics affects the flexibility of information distribution and organizational performance. We have found that due to the company currently operates in complex, changing and highly competitive environment 1) firms with proactive attitude towards Reverse Logistics enhance the importance of Reverse Logistics, 2) the more importance of Reverse Logistics the more important is Flexibility of Information Distribution, 3) the Reverse Logistics and Flexibility of Information Distribution improve organizational performance 4) firms should be proactive towards Reverse Logistics because it implies greater effects on flexibility and organizational performance.